My Journey to Israel.

Of the roughly 100 trips I have made to Israel over the last 20 years, this one was the most challenging, physically, mentally and spiritually. The day I landed, a ceasefire had come into effect and on the following day I visited the shiva home of Eitan Dishon z’l a brave combat soldier. His mother and father could not stop thanking me enough for expanding the neighborhood of Nof Tzion where they live. Eitan had come home the weekend before, his Dad proudly showed off pictures standing proud with his son. He visited his grandparents and friends before returning to base. On the fateful day, driving the troop carrier, he popped his head through the hatch to observe broader surroundings only to be hit at the back of the head by a sniper in a nearby building. After that the IDF flattened more buildings to protect troops in vehicles like Etian’s. 

The ceasefire produced days of quiet and reflection. We had held BBQ’s in the north where it is often difficult to secure meat supplies, but Sydney resident Louis Goldstein’s son Yossi and his platoon got to eat a meal fit for a king. I filled most days with meetings, property, technology, visiting half empty offices, Jerusalem, TelAviv dealing with a busy schedule. One of my meetings was with my close friend Didi, one of my lawyers, for the past 20 years, a member of Jerusalem’s city council. His brother, an absolute lion of a man, Yossi Hershkowitz z’l had been killed in the days before I arrived. We spent time talking about his great achievements and how sorely he would be missed. 

Through the week I began to sense how traumatized people were, even the toughest people closest to me, lawyers, accountants, counsellors, politicians, business associates. Everyone was affected, but no-one knew how far reaching this would be.  

I spent some time with the legendary Dovi Meyer, he was running from pillar to post handing out tzedakah checks to families whose kids had fallen in battle, or running concerts, BBQ’s and other events. Still he and I found a few times to catch up, with the usual crew at the cigar shop in Mamilla. 

On my first Friday, just before Shabbat I made my regular trip to the City of David’s, Gihon Spring, a mikvah tucked in a crevice of a cave at the base of Mount Moriah adjacent to Silwan. The mikvah has been there since the dawn of time. Midrashim states that Adam sat in that mikvah, continuously for 130 years, after ‘the sin’ in Gan Eden. There I met my friend Moshe Weiz, a giant in Torah, Rosh Yeshiva and General in the IDF, responsible for troop movements in Yehuda and Shomron. He said something that stuck: These are great days we are living through. Immediately I understood what he was saying. How can we know anything of the reasons for a demonic massacre of our people, or of our hostages caged in tunnels, or spreading voices of denial and abounding antisemitism? Are we so blind not to see the awakening consciousness behind the common morality of the Jewish people. 

Afterall it was Bilam, the world’s greatest demon who was once compelled to pronounce: “How precious are your tents O’Jacob, your dwelling places O’Israel”.

My moments under the cold waters of that mikvah were special, they always are. 

Before I could blink it was Shabbat. At Beis Menachem, we made kiddush and sat through a very reflective fabreing. At 6AM the next morning we jumped into my CEO’s car heading south. Along the way we stopped in Netivot to catch the 7:30 AM Shacharit Minyan. Driving through the town, you could spot the missile hits that had previously damaged the odd building. Along the way we stopped at the graveyard of 2300 cars that had been destroyed by the more than 3000 terrorists, blood thirsty Gazan’s and the journalists who accompanied them. Each car tagged, many had burned to a rusty shell. Zaka volunteers had searched and carefully logged every car for clues of body parts that would identify victims. 

We stopped at Kibbutz Alumim where 60 terrorists had been eliminated by brave residents, a skeleton crew of IDF and citizen responders among whom two heroic brothers, who had rushed to the rescue only to be killed al pi’ kiddush Hashem. 17 Thai and Nepalese farm workers were slaughtered, the rest kidnapped. Of the 17, 8 were knifed to death in a safe room. The others shot and burned in their bunks. Farm equipment was torched, milking facilities destroyed, clearly an objective was to destroy the symbolisms of Israel infrastructure. For the next few hours we sat watching security system videos that were time-sync edits of the camera captures from the first terrorists entering the kibbutz and the brave battles to contain them.

As we drove past the forest of the Nova festival site a road-sign over the bridge informed us we were in “Eretz Gerar ”, the very place Philistine King Avimelech and his General Phichol had once come to demand a peace pact with Isaac after they had attacked Isaac and stopped up his wells. Why did they come to demand peace? Because Isaac had been blessed, they were defeated by his continuous success in everything he did and their moral ineptitude scared them. Perhaps, here is a lesson to be learned through Israel’s abundant modern day successes, perhaps we should terrorize them with our most successful people, in all areas of life, until they fear that God is with us. 

At Tzehilim infantry base we arranged a BBQ for a few hundred soldiers. There I was shocked to discover the degree of our resolve. Religious or secular, men and women soldiers who had been living in tents, on the ground or on foam mattresses for the past 54 days, I asked them whether they wanted to go home. Their answers reflected a consistent almost monotonous tone; “yes, but we’re not ready until we finish the job. 

The next day, a special group convened to give birth to Project “Israel Slingshot”. Fundraisers, web developers, intelligence, media buying experts and marketers all came together with one common goal; defeat online antisemitism! A few days later Amichai Chikli, Diaspora and Hasbara Minister met with us to endorse the initiative and provide initial matching support. We’re raising donations to buy media impressions, via open-web exchanges, presently reaching audiences with ads for Stand With US and other pro-Israeli messaging on sites like Al Jazeera, Al Arabiya, CNN Arabic, Sky News, etc. Imagine getting an Israel activist message that celebrates successful Jews, 3 times a day or more, everyday, wherever you are on the open web, for years to come! Every $1 raised buys 1000 impressions, with matching 2000. With the right pro-Jewish messages, over time, that will reduce ignorance, make a dent and break the cycle of social media echo chambers. 

Besides this action packed agenda, it was very special to host Malcolm and Dani Daitz on a tour of the excavation I have been very close to for the past 14 years. The place I believe everyone will one day recognize as being the stone that Jacob erected the night after his famous stairway to heaven dream. In context, that stone sits among four bedrock rooms of a stone temple, carved into the eastern slope of Mount Moriah, immediately above the Gihon Spring. 

Then the inevitable, the ceasefire was lifted and before I knew it, Shabbos was upon us, back to the Gihon spring. A very special Shabbos, Yud Tes Kislev, The holiday of redemption. Yahrzeit of the Maggid, the day the Alter Rebbe was released from prison. The Kiddush and fabreing continued until Ma’ariv, if only we could have taken some pictures of Chassidim slouching on tables filled with empty plates, bottles and l'chaim. 

The news after Shabbos wasn’t good, several soldiers fell. Sadly, along with thousands, I attended the Levya of 22 year old Sergeant First Class, Ben Zussuman from Jerusalem. The words of Ben’s mother Sarit echoed through Israel and world media - in Hebrew she said: 

“We are a people who want to live, not like our enemies, who are lowly and miserable, cowards, Nazis, who together with their accomplices sanctify death. We will live, and thrive, and build…We have to be successful. It's either us or them. Either the Nazis and their accomplices, or us.

Do you hear, people of Israel?  World, do you hear? Or do you hear, our cowardly and evil and death thirsty enemies?

The Nation of Israel lives, Am Yisroel Chai, for all of eternity, for ever and ever, standing tall, head held high, now more than ever. Be strong, believe, pursue goodness -- demand goodness, and we will win.”

Happy Hanukkah!